Privacy Policy:
Introduction
Last updated (4-22-2025)
This Privacy Notice for Dane’s Pest Control (“we,” “us,” or “our”), describes how and why we might access, collect, store, use, and/or share (process”) your personal information when you use our services (“Services”), including when you:
• Visit our website at danespest.com, or any website of ours that links to this Privacy Notice
• Download and use our mobile application (PestAl), or any other application of ours that links to this Privacy Notice.
• Use Pest Control. Dane’s Pest Control provides residential and commercial pest control services, including general household pest management, termite prevention and treatment, rodent exclusion, and lawn pest services. We serve North Alabama with licensed, insured, and eco-conscious pest solutions tailored to protect homes, businesses, and landscapes year-round.
• Engage with us in other related ways, including any sales, marketing, or events
TABLE OF CONTENTS
Personal Data
We gather details that can directly or indirectly identify you (“Personal Data”), which may include:
Identifiers and Contact Details: such as your full name, residential and service addresses, phone and fax numbers, and email addresses.
Sensitive Identifiers: including gender, age, ethnic background, and country of origin.
Demographic Details: like your marital status, number and ages of children, spoken languages, home ownership or rental status, number of household members, and income range.
Financial and Banking Information: such as credit or debit card numbers and expiry dates, bank account details, images of checks or cards, and financial data related to any properties you own or that we manage.
Service and Transaction Data: covering service types you’ve enrolled in, service dates, account type, current balance, and account standing.
Online and Technical Information: including your browsing and search history, IP address, data collected through cookies or related tools, and technical details of your device (e.g., ID, specifications, OS).
Location-Based Data: such as GPS or other geographic information from mobile devices, websites, or service-related addresses.
Audio and Visual Materials: like recorded calls, chat logs, and any submitted property photos.
Employment and Professional Background: including your job title and employer.
Educational Background: such as your level of education.
Profile Insights and Inferred Data: which may include assumptions or conclusions about your preferences, interests, characteristics, behavior, attitude, mental capabilities, and tendencies.
The specific kinds of Personal Data we collect may differ based on your interactions with our website or services, and your overall relationship with us. You may or may not be subject to all of the categories mentioned above.
Business-Related Information
In addition to individual data, we also gather details about businesses and their representatives who interact with us. This may include employer identification numbers (EINs), taxpayer identification numbers (TINs), business addresses, contact numbers, email addresses, and banking information. This kind of data is generally treated as “Business Information” and is typically not considered Personal Data, as it pertains to companies rather than individuals.
Website Usage and Activity Tracking
When you engage with our online platforms, we automatically collect information about your interactions (“Usage Data”). This includes, but is not limited to, your device type, browser type, operating system, IP address, Internet provider, pages you view, referring and exit links, the time and date of your visit, the number of page clicks, and how long you spend on our site. If this data can be tied to your identity, we classify it as Personal Data. Otherwise, it remains categorized as general Usage Data.
Communications Monitoring
Phone conversations and written communications (such as text messages or online chats) between you and our team may be recorded or stored. By initiating contact with us, you are agreeing to this practice of communication monitoring and retention.
CONTROLS FOR DO-NOT-TRACK FEATURES
Most web browsers and some mobile operating systems and applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your preference not to have data about your online browsing activities monitored and collected. At this time, there is no uniform technology standard for recognizing and implementing DNT signals.
As such, we currently do not respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Policy.
HOW DO WE PROCESS YOUR INFORMATION?
General Use of Personal Data
We utilize your Personal Information for a variety of business-related reasons, such as:
Managing Accounts and Customer Support: This includes setting up user accounts, enabling profile creation on our platforms, providing services or products, notifying you about service status updates, responding to inquiries or concerns, and sharing information about updates, upgrades, or product improvements.
Marketing and Insights: We send promotional materials related to our offerings or those of third parties—tailored based on your interests, location, and profile. This also includes conducting market research, analyzing trends and consumer behavior, and de-identifying personal data for analytical purposes.
Billing and Credit: To pursue overdue payments and communicate with credit reporting agencies regarding financial account standing.
Surveys and Promotions: To organize and manage feedback surveys, sweepstakes, giveaways, rewards programs, and other promotional activities.
Company Notifications: We may send updates we believe you’ll find useful, such as bulletins, reminders, company announcements, and newsletters.
Website Functionality and Analysis: To provide access to our digital platforms and assess how users interact with them, including through third-party tools that may collect technical data automatically (e.g., email, IP address).
Eligibility and Pricing Decisions: To evaluate whether customers qualify for specific offerings and to determine pricing tiers accordingly.
Product Development: For product and service research, to ensure quality and safety, and to help prevent misuse or abuse.
Internal Operations: To improve our offerings and streamline business functions, including strategic planning, administration, and evaluation of internal performance.
Legal and Policy Compliance: To ensure we meet legal standards, fulfill contract obligations, follow our internal policies, and protect both our rights and those of others.
Security and Fraud Detection: For the implementation of data protection measures and anti-fraud strategies.
User Reviews and Testimonials
If you choose to share a review or testimonial, it may be featured on our websites or used in marketing materials. By submitting such content, you authorize us to use your feedback for promotional purposes, including advertising.
Service Provider Relationships
We work with third-party businesses (“Service Providers”) to help deliver services on our behalf. These partners may include:
Account Management and Fulfillment Providers: Assist in delivering products/services, handling accounts, and processing transactions.
Payment Gateways: Facilitate financial transactions for products or services.
Marketing and Communication Agencies: Assist with campaigns, surveys, promotions, and customer outreach.
R&D Teams: Support innovation and enhancement of services and products.
Data Analytics Firms: Help us understand and improve the accuracy and effectiveness of our data.
IT and Network Services: Handle hosting, data storage, and cybersecurity.
Professional Services: Provide legal, financial, or consulting support.
General Operational Support: Includes logistics, office management, document disposal, and courier services.
Each Service Provider is required to use appropriate security protocols to protect your information and is restricted from using it beyond the tasks we’ve specified.
In the past year, we have shared the following categories of information with one or more Service Providers:
Contact details and identifiers
Sensitive and demographic data
Financial information
Purchase history and service-related details
Device and browsing activity
Location data
Audio or video files
Job-related information
Educational history
Data-driven insights and preferences
Sharing with Third Parties
We may also sell certain categories of Personal Information to retail companies and service providers within the home services industry (“Third Parties”). The data shared may include:
Identifiers and contact details
Commercial activity records
Web and technical usage data
Derived insights based on your Personal Information
AI Products
We utilize artificial intelligence (AI) technologies to support and streamline our business operations. These AI-driven tools assist in processing customer information more efficiently, scheduling services, generating reminders, and performing a variety of administrative and operational tasks. By leveraging AI, we aim to enhance the accuracy, speed, and personalization of our services while maintaining a high standard of data protection and security. All AI systems we use operate under strict guidelines to ensure your Personal Information is handled responsibly and in accordance with applicable privacy laws.
We do not offer or support login options using social media accounts or third-party platforms (such as Facebook, Google, or Apple).
Data Retention
We retain Personal Information for as long as it is necessary to fulfill the purposes outlined in this Privacy Policy, including providing services, maintaining business operations, complying with legal obligations, resolving disputes, and enforcing our agreements. The length of time we keep information may vary depending on the nature of the data and the reason for its collection. Once the information is no longer required for operational, legal, or regulatory purposes, we securely delete or anonymize it.
Security
We take the security of your Personal Information seriously and implement a variety of technical, administrative, and physical safeguards designed to protect it from unauthorized access, disclosure, alteration, or destruction. These measures include data encryption, secure servers, access controls, regular system monitoring, and staff training on privacy and security protocols. While no method of transmission over the Internet or electronic storage is 100% secure, we continuously review and improve our security practices to help ensure your information remains protected.
Children’s Privacy
The Sites and Services are not intended for children under the age of 18 and we do not knowingly collect Personal Information from children under the age of 18. If we become aware that we have inadvertently received Personal Information from a child under the age of 18, we will delete such information from our records.
Your Rights
As a user of our website, you have certain rights regarding your personal information. These rights may vary depending on the laws in your jurisdiction. In general, you have the following rights:
Right to Access: You can request a copy of the personal information we hold about you. We will provide you with a summary of your data upon request, unless prohibited by law.
Right to Rectification: If you believe that any information we hold about you is incorrect or incomplete, you have the right to request that we correct or update your information.
Right to Erasure: You may request the deletion of your personal data. However, please note that certain legal obligations or legitimate interests may prevent us from immediately complying with such requests.
Right to Restrict Processing: In some cases, you may request that we limit how we process your personal information, such as if you believe the data is inaccurate or unlawfully processed.
Right to Data Portability: You may request that we provide your personal data in a structured, commonly used, and machine-readable format, allowing you to transfer it to another service provider.
Right to Object: You have the right to object to the processing of your personal data, particularly in relation to direct marketing purposes. If you no longer wish to receive promotional emails from us, you can opt-out at any time by following the unsubscribe instructions in the email.
Your California Privacy Rights
If you reside in California, you are entitled to certain rights regarding the personal information we collect about you, as provided under the California Consumer Privacy Act (CCPA).
Right to Access Information
You may request, up to twice within a 12-month period, that we provide details about our collection and use of your personal information. This includes:
The categories and specific data we have gathered about you
The sources from which we obtained that information
The business or commercial reasons for collecting the data
The types of third parties with whom we have shared your data
The categories of third parties to whom we may have sold your data
The reasons for any sales of personal data
If you request specific pieces of personal information, we may require your explicit consent before releasing it. To safeguard your data, identity verification will be required before we fulfill such requests. We aim to respond within 45 days unless extended by law.
For privacy and security reasons, we may not disclose certain sensitive information, such as full financial account numbers, Social Security numbers, or government-issued IDs. If we are unable to provide specific details, we will inform you of the type of information withheld.
Right to Deletion
You also have the right to request that we remove personal information we have collected about you. Please note that certain legal exceptions may apply. For example, we may retain data if it’s required to complete a transaction, prevent fraud, meet legal obligations, or for internal purposes that align with your expectations.
Verification of your identity is necessary before we process deletion requests. We aim to fulfill valid requests within 45 days unless extensions are permitted under the law. We will maintain a record of your request in accordance with legal requirements.
Right to Opt-Out of Data Sales
If we engage in the sale of your personal data, you have the right to instruct us not to sell it. Verified requests to opt-out will be processed within 15 days. You may submit your opt-out request by calling (800) 239-9898 or by emailing us at wecare@cookspest.com.
Non-Discrimination Policy
We will never deny services, charge different prices, or provide a lower quality of service because you chose to exercise your privacy rights.
California “Do Not Track” Notice
Web browsers may offer a Do Not Track feature to signal that you prefer not to be tracked online. At this time, our websites and services do not respond to such signals due to the absence of a consistent industry standard.
How to Submit Access or Deletion Requests
California residents may request access to their information or request deletion by calling (800) 239-9898 or sending an email to wecare@cookspest.com. Please include your name, phone number, and service address to help us verify your identity. You may be asked to confirm certain information or provide a signed declaration to complete your request.
AI VOICE/TEXT AGENT TRANSPARENCY
To enhance your experience and improve service efficiency, we may use automated systems—including AI-powered voice and text agents—to assist with certain interactions. These agents may engage with you through phone calls, chat systems, SMS, or other messaging platforms to provide support, respond to inquiries, process transactions, and deliver personalized experiences.
These AI agents are programmed to understand and generate human-like responses, but they are not human operators. In some cases, interactions may be monitored or recorded for quality assurance, training, and compliance purposes.
We are committed to transparency in our use of AI technologies. When you interact with an AI agent, we aim to clearly indicate that the conversation is automated. If at any point you prefer to speak or chat with a human representative, you can make that request, and we will do our best to accommodate it promptly.
We value your privacy, and any personal information shared during these automated interactions is handled in accordance with this Privacy Policy and applicable data protection laws.
USE OF PHONE NUMBERS AND SMS COMMUNICATIONS
When you provide us with your phone number, you consent to receive communications from us via phone call or SMS (text message), where permitted by law. These communications may include, but are not limited to:
Transactional messages, such as order updates, appointment reminders, and account notifications
Marketing or promotional messages, including special offers, product updates, and event information (only if you have given your explicit consent)
Message frequency may vary depending on your interactions with us. Standard message and data rates may apply, depending on your mobile carrier and plan.
You can opt out of marketing SMS messages at any time by replying “STOP” to any message. For assistance or more information, reply “HELP.” Please note that even if you opt out of promotional communications, you may still receive important transactional messages related to your account or services.
We will never share your phone number with third parties for their own marketing purposes without your explicit consent. All SMS communications are managed in accordance with applicable privacy laws and this Privacy Policy.
Updates
Yes, we may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. When we make material changes to this notice, we will notify you by updating the “Last Updated” date at the top of this page. In some cases, we may provide additional notice, such as by sending you an email or displaying a prominent notice on our website or app.
We encourage you to review this Privacy Policy regularly to stay informed about how we collect, use, and protect your information. Your continued use of our services after any changes to this Privacy Policy means that you accept the updated terms.
If you have any questions, concerns, or comments about this Privacy Policy or the way we handle your personal information, you can contact us using the details below:
Phone: (256) 870-2688
Email: ben@danespest.com
We are committed to addressing your inquiries promptly and ensuring your privacy concerns are handled with care.
How can you review, update, or delete the data we collect from you?
You have the right to access, review, and request changes to the personal information we collect about you. Depending on your location and applicable privacy laws, you may also have the right to request that your data be deleted.
To submit a request to access, update, or delete your personal information, you can contact us by:
Phone: (256) 870-2688
Email: ben@danespest.com
Please include your name, contact information, and a detailed description of your request. We may need to verify your identity before processing your request to protect your information from unauthorized access.
We will respond within the timeframe required by applicable law and notify you of any actions taken or reasons why certain information may not be changed or deleted (such as when retention is required by law or for legitimate business purposes).